xr
Dec 5, 2024
Analysis of over a million ads reveals state of inclusive advertising
A report by XR Extreme Reach, which uses AI-powered representation analysis of over a million ads from more than 100 countries, provides a global view into the state of inclusivity in advertising.
Nov 5, 2024
Generative reality and the new dimension of creativity
Immersive technology is helping us to rethink how brands can delight and engage with their consumers through better sensory experiences.
May 22, 2017
Momentum Japan to develop 'phygital' experiences
A new team will work with digital content agency Nadia to offer 'extended reality' solutions.
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