youguv
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Rising coffee prices force APAC consumers to rethink their rituals
As coffee prices soar, a cultural shift is brewing across Thailand, Singapore, and Australia. New data from YouGov finds how these nations are grappling with rising prices—some are cutting back, others are holding on to their daily fix, while many are opting for cheaper alternatives.
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Trust shift: Consumers turn to social media influencers over experts for health insights
Ahead of World Health Day, YouGov research reveals that over a fifth of consumers in Hong Kong, Singapore, and Indonesia turn to social media health gurus rather than experts for medical guidance.
February 2023 APAC advertiser of the month: Samsung
Data from YouGov BrandIndex shows that Samsung registered the biggest lift in consumer perception in Singapore last month. The electronics giant has the Galaxy S smartphones' new releases to thank for it.
January 2023 advertiser of the month: Oreo X Blackpink
Data from YouGov BrandIndex shows the iconic sandwich cookie's pastel pink makeover lifted its awareness in Thailand, big time.
December 2022 Australia advertiser of the month: Uber
Data from YouGov BrandIndex shows that awareness of Uber’s ads rose by almost five percentage points in September.
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