yr asia
Oct 13, 2015
Closing the 'money gap' with Generation Asia
These infographics come from ‘Closing the Money Gap’, a report by Y&R Asia and VML that looks at young adults’ changing relationship with money and identifies broad opportunities for finance brands to stay relevant. For more details, please see the related-article link at the bottom of the page.
Oct 13, 2015
Financial brands and young Asians don't agree on meaning of money
SINGAPORE - A huge disconnect exists today between how young people view the role of money in their lives, and the age-old practices of financial institutions and brands, according to new research by Y&R Asia and VML.
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