yr asia

Closing the 'money gap' with Generation Asia
Oct 13, 2015
Gabey Goh

Closing the 'money gap' with Generation Asia

These infographics come from ‘Closing the Money Gap’, a report by Y&R Asia and VML that looks at young adults’ changing relationship with money and identifies broad opportunities for finance brands to stay relevant. For more details, please see the related-article link at the bottom of the page.

Financial brands and young Asians don't agree on meaning of money
Oct 13, 2015
Gabey Goh

Financial brands and young Asians don't agree on meaning of money

SINGAPORE - A huge disconnect exists today between how young people view the role of money in their lives, and the age-old practices of financial institutions and brands, according to new research by Y&R Asia and VML.

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