zhang ziyi

Princess by day, mermaid by night: Proya splurges on Zhang Ziyi TVC
Aug 18, 2014
Jenny Chan 陳詠欣

Princess by day, mermaid by night: Proya splurges on Zhang Ziyi TVC

SHANGHAI - In a campaign entitled 'Charm comes from the deep', Zhang Ziyi is portrayed as both a princess and a mermaid, which the brand claims correlates to the dual product benefits of the Proya Aqua Series she's endorsing.

FormatsAsia: Are brands, not channels, driving original local content?
Oct 30, 2012
Emily Tan

FormatsAsia: Are brands, not channels, driving original local content?

HONG KONG – “Too much work for too little” was the feedback producers gave channel owners at yesterday’s FormatsAsia conference at the Foreign Correspondents Club in Hong Kong.

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