zte

Feb 24, 2015

The path to global acceptance for Chinese brands

What will it take for a Chinese brand to be accepted by global consumers? Doreen Wang, global director of Millward Brown's BrandZ describes the path from manufacturer to marketer.

Jan 28, 2013

Huawei rises into top five in IDC's latest smartphone-market report

GLOBAL - Hauwei landed among the top five worldwide vendors in the smartphone category for the fourth quarter of 2012, as smartphone shipments grew 36.4 per cent year-over-year, according to International Data Corp (IDC) in its latest Worldwide Quarterly Mobile Phone Tracker report.