According to a statement, both programmes allow individuals and companies to distinguish themselves as skilled in managing AdWords programs and using Google Analytics.
Responding to this news, Armin Raschke, AdWords agency relationship manager at Google SEA said: "We established the Google AdWords and Analytics Certified Partner programmes to ensure that customers using our ads and analytics platforms benefit from the expertise and get the most value for their website marketing campaigns."
On the development, Jackie Lee, clickTrue's CEO, said: "Attaining partner-status with Google ultimately translates to greater market confidence. The online landscape is constantly evolving and clickTrue has a track record of achieving campaign success."