Marketing Analysis News
Cindy Gu
Nov 8, 2019

How Master Kong, Mars Wrigley, Shiseido and others prepared for Singles Day 2019

Marketers from major companies reveal how the Double 11 sales spectacular drives their product optimisation, e-commerce and marketing investments, in some cases throughout the year.

More than a spectacle, 11.11 is also a big factor driving marketer thinking (Getty Images)

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