Marketing

11 hours ago

MediaSense buys R3 as it eyes global client opportunities in creative

Combined business will work for brands who spend more than $60 billion on marketing and media investment.

18 hours ago

40 Under 40 2024: Hai Anh Vu, Publicis Media

Vu’s rapid and assured changes upon joining Publicis resulted in positive transformation across business and talent in just two years.

21 hours ago

Double 11 records massive sales, despite a final day Alipay outage

A record number of 45 brands surpass the RMB 1 billion mark in GMV. The list of high-flyers include international giants like Apple and Nike, and Chinese brands such as Haier, Midea, Xiaomi, and Wuliangye.

21 hours ago

'My side hustle as a DJ has been anything but a distraction to my work'

Business director by day and DJ by night, Jodi Chik of DDB Group Hong Kong talks about her 'double life' and her journey to a place where she can openly embrace and celebrate both sides of herself.

1 day ago

40 Under 40 2024: Henson Wongaiham, Ad Hoc Marketing

Overcoming personal and professional adversity, Henson Wongaiham rebuilt his agency from the brink of collapse, fueling creative growth while giving LGBTQIA+ students a powerful platform for change.

1 day ago

Move and win roundup: Week of November 11, 2024

Virtue, OpenX, Emotive, Karma Drinks, HOVERAir, APRW, Canara Bank, and more in our weekly roundup of people moves and account wins.

1 day ago

Top 10 electronics brands in Southeast Asia

Samsung has beaten stiff competition from other global players like Apple and Panasonic to become Southeast Asia’s top electronics brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

4 days ago

The return of Donald Trump: What it means for APAC's marketing industry

As Donald Trump secures his second term as US president, marketing leaders across APAC weigh in on the potential impact on regional business, brand spend, and industry growth in a volatile economic landscape.

4 days ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

4 days ago

The CMO's MO: Hyatt's APAC marketer on the power of prioritisation

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

4 days ago

Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.

Nov 7, 2024

40 Under 40 2024: Fabian Tan, Junk

Tan has transformed JUNK from an editorial desk into a thriving cultural consultancy, all while driving growth and championing inclusivity with lasting impact.

Nov 7, 2024

Is brand sponsorship enough for Asian sports?

As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.

Nov 7, 2024

What Trump winning the presidency again means for future of healthcare

In addition to Trump's presidential win, several states voted on key healthcare measures—including 11 abortion measures that will redefine healthcare access in America.

Nov 7, 2024

Carlsberg Group appoints We Are Social as global social media agency

Account was won following a competitive pitch.

Nov 6, 2024

40 Under 40 2024: Emily Moon, Loupe Agency

While battling a difficult illness, Moon’s hopeful rise up the ranks is one that is often quoted in New Zealand’s small but competitive creative production industry.

Nov 6, 2024

How to fix adland's motherhood crisis

The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.

Nov 6, 2024

Is impulse buy on deathbed in Indonesia?

Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands must adapt to survive.

Nov 6, 2024

Estée Lauder skincare brand says think twice about Black Friday shopping

The Ordinary is encouraging consumers to avoid ‘flashy sales and irrational buying.’

Nov 6, 2024

How American brands are making it easier—or sweeter—for voters to go to the polls

Brands from Lyft to Krispy Kreme are offering Election Day specials as Americans turn out to choose between Donald Trump and Kamala Harris.