Marketing
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Whisper unveils new phase of #KeepGirlsInSchool to tackle early menstruation awareness
The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.
'Make things simple and you will cut through': Zaid Al-Qassab to M&C Saatchi staff
Al-Qassab takes over the reins from temporary chief Zillah Byng-Thorne on 1 June.
Agency Report Card 2023: FCB
A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.
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Alibaba, Tencent beat forecasts with strong results
Both Chinese tech giants continue to record robust growth. Meanwhile, Tencent's market capitalisation is already more than double that of Alibaba’s.
Sports marketing has lost its authenticity
Brands should be embracing athletes’ real stories to make the most inspirational, impactful work.
WPP is ‘significantly stronger company’ than when Sorrell left, chairman says
Company has lost crown as most valuable agency group since 2018.
Group M broadens remit of Wavemaker global chief Toby Jenner
Jenner will remain as Wavemaker global chief executive.
APAC Power List 2024: The power players shaping the region's brand landscape
Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific.
Asia-Pacific Power List 2024: Yoshiaki Okabe, Shiseido
Blending his expertise as both a technologist and marketer, Okabe is spearheading innovation at Shiseido with a focus on personalisation and consumer engagement.
Asia-Pacific Power List 2024: John Toomey, Marriott International
His strategic vision, customer-first focus, and commitment to organisational excellence have been instrumental in supercharging regional growth as Marriott International capitalises on sustained international travel demand.
Asia-Pacific Power List 2024: Kenneth Lim, Singapore Tourism Board
Despite helming the marketing department for just one year, Lim is already making strides at STB by leveraging innovation and partnerships to cement the city-state's global destination status.
Asia-Pacific Power List 2024: Hikaru Adachi, FamilyMart
Leading a series of seasonal campaigns for the Japanese convenience store chain, Adachi has helped return the highest profits in the brand's history.
Asia-Pacific Power List 2024: Hanks Lee, AS Watson Group
A marketing tour de force with a gift for crafting resonant campaigns, Hanks Lee inspires positive change through strategic and purposeful marketing
Asia-Pacific Power List 2024: Jayen Mehta, Amul
Mehta is moving fast to expand Amul’s global footprint, while pivoting its growth around innovation, impact and sustainability.
Asia-Pacific Power List 2024: Thai Minh Diem Tu, Techcombank
Tu sprints towards a community-centric culture and champions the bank’s vision for diversity, wellness and vitality.
Asia-Pacific Power List 2024: Stephanie Choi, Samsung
Managing a number of extremely effective campaigns and strategic collaborations, Choi has helped propel Samsung to the top of the mobile phone sales charts.
Asia-Pacific Power List 2024: Kainaz Gazder, P&G
Gazder has been unstoppable in mobilising the power and reach of P&G’s brands to bring about far-reaching changes in communities, equality and inclusion.
Asia-Pacific Power List 2024: Jan-Paul Jeffrey, Spotify
Through innovative campaigns, insights and strategic initiatives, Jeffery drives Spotify's dominance in the region, evidenced by a remarkable 58% increase in viral sharing during the Wrapped season.
Asia-Pacific Power List 2024: Jenny Melhuish, Aldi
Despite navigating a completely new industry over the past 12 months, Melhuish has helped Aldi gain customers and sales to become Australia's top budget supermarket.
Asia-Pacific Power List 2024: Joanna Flint, Mandarin Oriental
A new-gen CMO, Flint is driving tactical changes at Mandarin Oriental while elevating the luxury brand through innovative campaigns and centralised branding efforts.
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