Marketing
Build or buy? The AI battle defining the landscape of media innovation
As the AI marketing arms race heats up, Geoff Clarke, COO of IPG Mediabrands Australia, explores the strategic trade-offs between building and buying AI capabilities, and their implications for staying competitive.
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Spikes Asia expands to year-round events, 2025 submissions now open
Now evolving into a series of year-round regional events, the 2025 Spikes Asia awards judging will take place in Vietnam, culminating in a live ceremony in Singapore to celebrate the region's creative excellence.
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WPP revenues grow marginally in Q3 after previous quarter fall
The holding company highlighted growth in India in Asia, while noting ongoing challenges in China.
40 Under 40 2024: Alexandra Cerruti, Design Bridge and Partners
Cerruti’s unique method of encouraging ‘rebellion’ and conviction among her staff has led to the execution of excellent work backed up by a strong business case.
Volkswagen China CMO deported from China for drug use
Jochen Sengpiehl, the former global CMO of the brand, was detained and expelled from the country after allegedly testing positive for drugs, with traces of cannabis and cocaine found in his blood following his return from Thailand.
Move and win roundup: Week of October 21, 2024
Catch up on the latest key appointments and business wins, including IPG Mediabrands being named DuluxGroup's Australian media agency of record, McCann Worldgroup Singapore’s creative director appointment, and Leo Burnett's creative win of the ANZ Bank account, plus much more.
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Text-to-video in advertising: Where are we now?
While text-to-video AI tools are fast becoming the industry's latest obsession, Campaign goes beyond the hype to explore the current capabilities on offer and limitations of AI video generators for the advertising landscape.
Campaign Agency of the Year Global Awards 2024: Entries now open
Drawing submissions from over four continents, these awards invite you to showcase your imagination, creativity, and commercial prowess on a global stage, competing head-to-head with the industry’s finest.
Double trouble for JD.com over stand-up comedian endorsement
Bang in the middle of Single's Day shopping bonanza, JD finds itself embroiled in a dual controversy with a comedian fallout and withdrawal rumours.
IPG unites agencies and clients under all-in-one data platform ‘Interact’
The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
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Superloop wants to set Aussies free from slow internet
The campaign urges Australians to stand up to their expensive internet providers by bringing back an iconic meme from the early 2010’s: planking.
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Samir Singh joins Colgate-Palmolive in key marketing role
Previously, he led Unilever as chair, Unilever Asia, and Unilever's Singapore Hub.
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Are AR glasses really the future?
Meta recently showed off its prototype for holographic AR glasses and is betting on them being transformational for brands and users. Will this be a revolutionary step for AR or it is it just another hype cycle?
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Singapore Tourism Board launches global campaign to position city as a culinary capital
International content creators will highlight Singapore’s diverse and innovative dining scene, in a bid to attract global foodies.
Deliveroo simplifies dinner, one dollar at a time
Finally, a delivery service that understands that ordering food shouldn't require a degree in advanced couponing.
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How Ponos' Battle Cats clawed back more than a million lost players
CASE STUDY: Gaming company Ponos and creative arm RGA resurrected a struggling mobile game that was deemed too 'complex'. The game eventually achieved triple-digit growth and regained over a million lapsed players.
Top 10 food brands in Southeast Asia
The Philippine's Jollibee has pipped global giants like McDonald's and KFC to become Southeast Asia’s top food brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
Mastercard highlights value of inclusion in new autism campaign
EXCLUSIVE: Mastercard’s Julie Nestor talks about the brand’s #AcceptanceMatters campaign which aims to foster awareness and empathy around invisible disabilities.
The effectiveness of marketing at exhibitions, through push and pull
Exhibitions are synonymous with marketing strategies that involve huge costs. But the potential for brand gains is also large. Understanding consumer conditions during exhibitions is an important first step.
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Chinese-Canadian actor Simu Liu criticises boba brand for appropriating Asian culture
In a CBC Dragons' Den episode, Liu criticised the brand's founders for their insensitivity to boba tea's cultural origins—sparking widespread social media support for respecting Asian products and avoiding their exploitation for profit.
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