Marketing
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Inside Campaign Connect Indonesia: what matters to Indonesian marketers
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Meta hits $200 billion revenue milestone on AI-powered ad surge
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
How a little cultural wit helped Canva land in Japan
UltraSuperNew’s creative team discuss why authenticity, tone, and star chemistry helped Canva’s message of effortless design shine at Spikes Asia..
Revealed: latest hybrid working policies at new 'big six'
Campaign asked the holdcos about requirements to be in-office.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Verve Singapore names Stan Lee as business director
EXCLUSIVE: Lee is the experiential agency’s first senior hire in Singapore as it builds the market into an Asia-Pacific hub.
From festive overload to signal mastery: Will Q1’s Ramadan reset Indonesia’s recovery radar?
To connect across the archipelago's widening economic divide, brands must shift to curating relevance over reach, Dentsu Indonesia's marketing leaders opine.
40 Under 40 2025: Shinta Nurfauzia, Lemonilo
Driven by health concerns to transform Indonesia's FMCG industry into a healthier and more innovative sector, the fruits of her labour are now enjoyed in kitchens across the country and beyond.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Two-thirds of shoppers use AI for product discovery, but 92% still trust human reviews
AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.
Why cutting brand spend is the corporate equivalent of cutting defence budgets
Just as Europe is relearning that security cannot be bought on the fly, Ian Whittaker argues that slashing brand spend isn't fiscal discipline, it's corporate disarmament.
RHB’s new CNY spot puts dignity and womanhood at the forefront
Inspired by a true story, RHB's latest ad traces how a small tailoring initiative has grown into a lifeline for women starting over.
.png&h=268&w=401&q=100&v=20250320&c=1)
How Vietnam makes influencer marketing work
With some brands allocating up to 40% of digital spend into influencer-led commerce, Vietnam is a useful case study in how social platforms, creators and sales have fully converged.
Move and win roundup: Week of January 26, 2026
Lululemon, Omnicom Production, PRecious Communications, Red Rooster, Imagination, IMG, Databricks, Unilever, and more, in our weekly collection of people moves and account news.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Should Cannes Lions’ new AI Craft category be judged by robots?
“It’s soothing for humans to decide what qualifies as brilliant AI,” writes Leo ECD Hilary Badger. What’s less comforting is deciding who gets to judge creativity that is no longer human.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Protein washing and GLP-1s: Inside fast food’s strategy for health-conscious diners
Brands like Smoothie King are redefining 'comfort food' to prioritise nutrient transparency, capitalising on a 65% spike in 'protein washing' searches to win back health-conscious diners. Others are prioritising consumers using GLP-1s.
AppsFlyer finds 60% of SEA mobile ad spend growth flowing to just five platforms
Based on 16.2 billion installs and 9.6 billion remarketing conversions, the report points to growing budget concentration in Southeast Asia as iOS and Android competition tightens.
Creative Minds: Maarten Kleinsma on why knowing old school craft makes for better creatives
From handmade copy and late-night layouts to the scent of Copic markers and Letraset sheets, Digitas Australia’s creative director wishes today’s creatives learned the same classic disciplines.
Meta rolls out ads on Threads globally, introduces new ad formats
We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults.
Mixue scaled faster than McDonald's. What must it prove next?
BRAND HEALTH CHECK: The frugal milk-tea upstart is now the world’s largest F&B chain by store count. The next test is whether it can build real emotional equity without losing its edge.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The app that asks 'Are you dead?' sparks copycat concerns
The bleak-sounding app that has taken China by storm is a simple digital check-in tool for people living alone.
Rimowa welcomes the Year of the Horse with Peking Opera
The brand marks the season with a Tangma-inspired film led by Greg Hsu and Peking Opera artist Geng Qiaoyun.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)