Marketing
The Botanist gin focuses on 'the now' as it backs brand overhaul with global campaign
The rebrand was handled by The Elephant Room.
Women to Watch 2025 is now open for entries
Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.
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Retail media in ANZ is maturing beyond performance capabilities: report
Mars United Commerce's annual report reveals that retail media brings powerful new capabilities that have led to a sophisticated, brand-building channel for advertisers.
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AB InBev India moves beyond sponsorships—Betting big on owned festivals
Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.
AKQA co-founder Tom Bedecarré dies, aged 69
'Silicon Valley’s favourite ad man' is honoured by friends and colleagues.
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LinkedIn picks network for $97 million global media account
The appointment follows a closed process across several global markets.
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Pizza Hut lures lunchtime queues in Hong Kong
Because nothing screams 'lunchtime bliss' like a free slice of pizza.
Oat-of-here: Oatly’s top creative exits—with one last jab at milk
Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one noticed.
People moves and business wins this week
Latest developments from Grey India, Droga5, Moving Walls, Howatson+Company, Mediacorp, Nature, BBDO Japan, Havas, Fourteen10, Clemenger BBDO, and more in a weekly roundup.
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Yahoo appoints Josh Line as CMO to revitalise brand
Line joins from Paramount and is expected to help Yahoo regain cultural relevance and strengthen its presence in the digital landscape.
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Heineken wants you to crack open a cold one… for your face?
The beer brand’s latest campaign blends skincare and lager in a smooth, if not surreal, crossover aimed at Gen Z and beauty lovers alike.
‘Digital twins are not the enemy’—H&M's AI influencer models spark debate
Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.
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Elon Musk’s xAI acquires X for $33 billion
The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.
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WPP removes references to DEI in latest annual report
The advertising giant has replaced all references to 'diversity, equity and inclusion' with 'people and culture' in the compensation section.
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Why traditional branding still matters in Singapore's marketing landscape
While digital marketing continues to dominate, traditional branding techniques remain indispensable for marketers in the Lion City, says Mark Pointer, CEO of Superbrands Singapore.
Campaign announces shortlists for the Event Marketing Awards 2025
A total of 215 entries have made the cut across 40 categories, spanning campaign, people, team, and agency accolades.
Tiffany & Co. goes blue for ocean preservation
Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.
Meta AI and AI Studio officially launched in Indonesia
Both products were launched along with several facilities for creator marketing.
Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'
The decision follows Accenture’s choice to scrap its diversity goals.
The world isn’t a studio Ghibli film (yet), but it’s trying to be
What's behind the current Studio Ghibli obsession? Here’s everything you need to know about the AI trend giving the world a Ghibli glow-up—magical fields, glowing skies, and a side of ethical chaos.
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