Marketing
MediaSense buys R3 as it eyes global client opportunities in creative
Combined business will work for brands who spend more than $60 billion on marketing and media investment.
40 Under 40 2024: Hai Anh Vu, Publicis Media
Vu’s rapid and assured changes upon joining Publicis resulted in positive transformation across business and talent in just two years.
Double 11 records massive sales, despite a final day Alipay outage
A record number of 45 brands surpass the RMB 1 billion mark in GMV. The list of high-flyers include international giants like Apple and Nike, and Chinese brands such as Haier, Midea, Xiaomi, and Wuliangye.
'My side hustle as a DJ has been anything but a distraction to my work'
Business director by day and DJ by night, Jodi Chik of DDB Group Hong Kong talks about her 'double life' and her journey to a place where she can openly embrace and celebrate both sides of herself.
40 Under 40 2024: Henson Wongaiham, Ad Hoc Marketing
Overcoming personal and professional adversity, Henson Wongaiham rebuilt his agency from the brink of collapse, fueling creative growth while giving LGBTQIA+ students a powerful platform for change.
Move and win roundup: Week of November 11, 2024
Virtue, OpenX, Emotive, Karma Drinks, HOVERAir, APRW, Canara Bank, and more in our weekly roundup of people moves and account wins.
Top 10 electronics brands in Southeast Asia
Samsung has beaten stiff competition from other global players like Apple and Panasonic to become Southeast Asia’s top electronics brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
The return of Donald Trump: What it means for APAC's marketing industry
As Donald Trump secures his second term as US president, marketing leaders across APAC weigh in on the potential impact on regional business, brand spend, and industry growth in a volatile economic landscape.
40 Under 40 2024: Hajar Yusof, Naga DDB Tribal
Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.
The CMO's MO: Hyatt's APAC marketer on the power of prioritisation
"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.
Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril
Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.
40 Under 40 2024: Fabian Tan, Junk
Tan has transformed JUNK from an editorial desk into a thriving cultural consultancy, all while driving growth and championing inclusivity with lasting impact.
Is brand sponsorship enough for Asian sports?
As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.
What Trump winning the presidency again means for future of healthcare
In addition to Trump's presidential win, several states voted on key healthcare measures—including 11 abortion measures that will redefine healthcare access in America.
Carlsberg Group appoints We Are Social as global social media agency
Account was won following a competitive pitch.
40 Under 40 2024: Emily Moon, Loupe Agency
While battling a difficult illness, Moon’s hopeful rise up the ranks is one that is often quoted in New Zealand’s small but competitive creative production industry.
How to fix adland's motherhood crisis
The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.
Is impulse buy on deathbed in Indonesia?
Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands must adapt to survive.
Estée Lauder skincare brand says think twice about Black Friday shopping
The Ordinary is encouraging consumers to avoid ‘flashy sales and irrational buying.’
How American brands are making it easier—or sweeter—for voters to go to the polls
Brands from Lyft to Krispy Kreme are offering Election Day specials as Americans turn out to choose between Donald Trump and Kamala Harris.
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