Marketing

9 hours ago

Asia-Pacific Power List 2024: Edward Bell, Cathay Pacific

Soaring to new heights, Bell has navigated the turbulence of the past year with finesse. With a return to profits and brand awareness scores climbing by 16%, the airline's ascent is undeniable.

9 hours ago

Fresh colours, new fonts: Inside Crunchyroll's rebrand

Merging classic with contemporary, the anime streaming service brings the focus on the fun and joy of anime with new visual assets.

14 hours ago

Publicis upgrades global forecast after 'better than expected' H1

Publicis Groupe’s organic growth rate was 5.6% in Q2 2024, with Asia-Pacific growing by 7.7%.

1 day ago

Call for submissions: Do you want to be featured in Creative Minds?

Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.

1 day ago

Asia-Pacific Power List 2024: David Beal, Jollibee

Beal is not just spicing up brand growth at Jollibee but also nurturing fresh talent and championing social responsibility.

1 day ago

Brand Health Check: How should Florasis chart its entry into the high-end market?

Nearly a year following a PR crisis, the Chinese cosmetics company manages to gain a cult following and has ambitious plans to penetrate international luxury markets. Marketing experts weigh in on how the brand should forge its path forward.

1 day ago

Inside the International Olympic Committee’s marketing playbook for Paris 2024

Digital engagement and marketing director Leandro Larrosa speaks with Campaign on how the organisation is preparing for the Paris Games.

1 day ago

WPP appoints new global CEO of GroupM as Christian Juhl steps down

GroupM leadership shake-up to be effective from September this year.

2 days ago

Tourism Western Australia scouts for new marketing agency in SEA

The selected agency (ies) will play a crucial role in executing campaigns, reporting marketing trends, and developing stakeholder partnerships to boost Western Australia's appeal as a holiday destination across Singapore, Malaysia, and Indonesia.

2 days ago

Is dot-AI the new dot-com?

The dot-com boom transformed how we communicate, shop and do business—forever changing the way we navigate the intersection of innovation, regulation and valuation. Could AI now do the same, asks Finn Partners’ Sabrina Guttman.

2 days ago

AAR: Media new business falls 4% in H1 but bucks industry-wide double-digit decline

Social’s climb continues, becoming the only discipline to experience year-on-year growth.

3 days ago

Asia-Pacific Power List 2024: Danielle Jin, Visa

Jin has led innovative campaigns for Visa, driving inclusivity and smarter payments, resonating with Asian consumers. Jin's focus on diversity and equality has earned her recognition as a leader in the industry.

3 days ago

Zaid Al-Qassab is on a mission to change how ‘the outside world thinks of M&C Saatchi’

The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.

3 days ago

Pizza Hut becomes ‘official sponsor of dominoes’

The campaign was created by Iris Worldwide.

4 days ago

Andrew Baxter: ‘Business planning should be simple and practical’

To avoid getting lost in lofty, ethereal value statements, business planning should accurately and speedily spell out a company’s goals, says the Australian marketing veteran in an interview with Campaign.

4 days ago

Social-first: Unpacking marketing’s most confusing yet rewarding opportunity

Ogilvy APAC's VP and head of content Jeremy Webb discusses the complexities of social-first marketing, the importance of campaign integration, and strategies for success.

4 days ago

Move and win roundup: Week of July 15, 2024

DDB Sydney, YDM Thailand, Media.Monks, Assembly, VaynerMedia, Havas, BBDO, DDB, PHD, Volkswagen, VML, The Monkeys, OMD, UM, Changi, and more in our weekly collection of people moves and account wins.

Jul 14, 2024

‘We want to build some fomo’: Wimbledon’s CMO on creativity, traditions and innovation

Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.

Jul 12, 2024

June APAC advertiser of the month: Lazada

Lazada dominates ad awareness in Singapore with an impressive surge, backed by a creative multi-channel campaign and blockbuster 6.6 sales event.

Jul 12, 2024

Asia-Pacific Power List 2024: Boonthida Ratanavilaikul, FedEx

When it comes to delivering effective marketing with a socially responsible approach, this logistics industry veteran delivers.