Marketing

12 hours ago

Why it's a great time to be an indie right now

Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.

12 hours ago

Publicis scoops Coca-Cola media in North America

WPP has lost the account after a closed review.

13 hours ago

A tale of two holding companies: WPP and Publicis

WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.

13 hours ago

JBL campaign showcases versatility of its ‘made to be heard’ speakers

The campaign by Havas London will run across APAC, EMEA and North America on TV, broadcaster video on demand, social media, audio and digital and OOH.

1 day ago

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

The fintech’s abrupt restrictions on withdrawals and debit card spending have triggered a backlash, denting its reputation in Singapore.

1 day ago

Too old for the party, too young to leave—the paradox of middle age in advertising

There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.

2 days ago

Beyond IWD: Marico’s CMO on why gender conversations can’t be a one-day affair

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.

2 days ago

How personality test MBTI penetrated the marketing world

The famed personality test is being utilised by brands to not just categorise its consumers to relevant products, but also to inject playfulness in their campaigns. The question then—does it sell, or is it just a social-media talking point?

2 days ago

Why more brands are finally ditching the perfect-family trope

Perfect parents, perfect kids, perfect home—ads love the fantasy. But as diverse households become the norm in Asia, Quantum's Rayhan Wildan Ramadhani explores how clever brands are embracing new family dynamics through fresh storytelling.

3 days ago

Salesforce invests $1 bil in SG, collaborates with Singapore Airlines

The investment will aim to play a key role in accelerating digital transformation in Singapore’s service and public sector. Meanwhile, SIA will leverage Salesforce’s AI-powered CX tools.

3 days ago

Spikes Asia live judging underway in Vietnam

GALLERY: More than 80 jurors from across Asia Pacific are in Da Nang, judging the best creative work from across the region in contention for a coveted Spikes Asia Award, ahead of the April 24 gala.

3 days ago

Will you still need me, will you still feed me?

While discussions around ageing within advertising tend towards the gloomy, Current Asia’s chief executive has some practical suggestions to address the challenge.

3 days ago

Instilling a culture of curiosity a challenge for marketing chiefs, says report

The survey respondents included 50 chief marketers and marketing directors across brands like Tommy Hilfiger, Bacardi and Adidas.

4 days ago

Reddit becoming a destination for women to share critical health information according to Weber Shandwick study

Communities on Reddit are the new avenue to discuss both physical and psychological problems.

4 days ago

Unilever CEO: 'Spend on social will jump from 30% to 50%'

Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.

4 days ago

Jack Morton expands to Tokyo following growth of Japan business

EXCLUSIVE: The experiential agency appoints Mayumi Ninomiya as general manager and targets doubling revenue by 2025.

4 days ago

Brands are still measuring the wrong things—it’s time to fix that

Metrics dictate business decisions, but do they capture what truly matters? Team Lewis' Calvin Siew explains why brands must break free from outdated KPIs and redefine relevance in real time to truly embrace customer-centricity.

Mar 10, 2025

Greenwashing allegations against Mars lead to AMV BBDO facing employment tribunal

Former creative partner at the agency Polina Zabrodskaya alleges 'harassment and discrimination' after raising concerns about campaigns.

Mar 10, 2025

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a $55 million profit drop in its latest earnings.

Mar 10, 2025

Clean Creatives highlights fossil fuel risks in Omnicom-IPG merger

The group is urging shareholders to demand greater transparency on fossil fuel-related risks, before approving the merger.