iProspect appoints regional MD of search and performance

Lising joins iProspect after six years at GroupM, where she ran the search and marketing operations across Asia Pacific.

She will now lead the Search Centre of Excellence for GMIO across the region in partnership with a senior leadership team at Carat and a group of multi-market search and performance experts.

Lising has more than 15 years experience in digital marketing, and prior to joining GroupM she established the search marketing and online media practice for Blue Interactive Marketing—now a WPP company Possible.

Ruth Stubbs, CEO iProspect Asia Pacific, said the agency has “hit the jackpot” with Lising’s appointment.

“Rosemary’s role on the GMIO business will ensure we deliver best-in-class innovation in search and performance media,” she said. “We are anticipating her contribution to the iProspect business will be outstanding and I am very happy to be sharing an office with her again.”