Media

1 day ago

Dentsu reports modest 0.2% growth in Q1 organic revenue led by strong Japan performance

CXM struggles with double-digit declines globally, while media services provide steady growth.

1 day ago

Publicis dominates latest global new-business media league

Publicis Collective has leapt into the lead for May, following its win of Coca-Cola's business in North America, while 13 new agencies join the top 20.

1 day ago

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

OPINION: Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps and what this shake-up means for advertisers, employees, and the future of media buying.

2 days ago

Max will revert to HBO Max after two years

Warner Bros Discovery announced it will revert its streaming service’s name from Max back to HBO Max following confusion and criticism.

2 days ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

2 days ago

GroupM restructures across Asia, Indonesia leadership impacted

Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.

2 days ago

Lululemon hands media account to GroupM in key Asian markets

The business was won from Havas after a competitive pitch.

4 days ago

Stagwell revenue rises 6% in Q1

Besides the US and the UK, all other geographies which includes APAC grew by 43.6%

4 days ago

Agency Report Card 2024: BBDO

Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.

May 12, 2025

Weekly highlights: Pitch wins and people moves in the industry

Kick off your week with the latest updates from Meta, Burson, Thinkerbell, Vinyl Group, TSLA, Quantcast, We Are Social, McCann Worldgroup, Bastion, Spotify, and more.

May 9, 2025

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

May 9, 2025

Google AI Max and SEO: What it means for brands and consumers

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

May 9, 2025

Monks owner S4 Capital reports 11.4% revenue drop with clients 'cautious'

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

May 8, 2025

Agency Report Card 2024: Assembly

Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.

May 8, 2025

Netflix revamps TV app with bigger previews, real-time recommendations, and AI search on iOS

The streaming giant is also rolling out a TikTok-style vertical feed to simplify browsing and boost content discovery.

May 8, 2025

History of GroupM 2003-2025: The world's largest media investment arm

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

May 7, 2025

StackAdapt launches integrated platform to connect programmatic and email marketing

Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.

May 7, 2025

How Trust Bank went from zero to a million customers in less than three years

Trust Bank's CMO Mira Bharin on how the digital bank successfully deployed a hybrid approach powered by on-ground partnerships, instant digital rewards, and using its customers as brand advocates.

May 7, 2025

GroupM to merge agency brands into single P&L

WPP to 'sunset' agency specific job titles in the shake-up.