Media
Tech on Me: Political tension meets platform drama
As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.
Three-quarters of brands eye agency payment overhaul, WFA study finds
New WFA report finds brands want better alignment with business results and greater transparency.
India's independent agencies rewrite the rules to take on industry Goliaths
Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.
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PHD wins $35 million Bosch China media account
EXCLUSIVE: The multimillion dollar corporate media mandate moves after a competitive review process in Q2.
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Beyond Wall Street: Dow Jones on redefining legacy media for a new era
As the media industry navigates a mercurial landscape, Dow Jones’ global CCO, CMO, and EVP and GM for leadership, luxury, and events sit down with Campaign to discuss why their news goes well beyond the parishioners of finance.
WPP takes total ownership of T&Pm
Holding company did not previously have entire ownership of The & Partnership, which merged with MSix & Partners to form T&Pm.
SearchGPT: How to adapt for the AI search engine era
Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.
WPP strengthens Indian roots with new Chennai campus
This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in Bangalore and Coimbatore over the coming years.
MediaSense buys R3 as it eyes global client opportunities in creative
The change impacts APAC markets, including Singapore, New Delhi, Jakarta, Hong Kong, and Sydney, while R3 China will continue to operate as a MediaSense affiliate.
40 Under 40 2024: Hai Anh Vu, Publicis Media
Vu’s rapid and assured changes upon joining Publicis resulted in positive transformation across business and talent in just two years.
Double 11 records massive sales, despite a final day Alipay outage
A record number of 45 brands surpass the RMB 1 billion mark in GMV. The list of high-flyers include international giants like Apple and Nike, and Chinese brands such as Haier, Midea, Xiaomi, and Wuliangye.
40 Under 40 2024: Henson Wongaiham, Ad Hoc Marketing
Overcoming personal and professional adversity, Henson Wongaiham rebuilt his agency from the brink of collapse, fueling creative growth while giving LGBTQIA+ students a powerful platform for change.
X to rival ChatGPT by testing a free version of its AI chatbot
Several app researchers and users report seeing the free version of X’s AI chatbot, Grok, being made available to people across certain regions.
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How Trump's presidency will reshape the global tech order
The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with Asia-Pacific feeling the impact acutely, writes Ian Whittaker.
Move and win roundup: Week of November 11, 2024
Amp, Transurban, Havas, Leo Burnett, GumGum, FCB, NAB, Virtue, OpenX, Emotive, Karma Drinks, HOVERAir, APRW, Canara Bank, and more in our weekly roundup of people moves and account wins.
Cision CEO Cali Tran takes a new role
Tran has moved to the position of chairman at Cision, which is searching for a permanent replacement.
Pinterest warns of year-end ad slowdown in Q3 earnings
Shares in the social media company slumped following the announcement, despite strong user numbers and top- and bottom-line growth.
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South Korea fines Meta $15 million over data breach
Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.
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Zurich reviewing global media in winner-takes-all pitch
The insurance giant, currently working with a network of around 20 agencies, is consolidating its business into a single, global partner.
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