Media

3 hours ago

Women to Watch 2024: Rhoda Adams, Golin

Marrying courage, corporate acumen and cultural sensitivity, Adams has cemented Golin’s position as a successful corporate communications and crisis management powerhouse in China.

3 hours ago

Google reveals third-party cookies are here to stay

Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.

3 hours ago

Death to 'the client'

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.

12 hours ago

Campari Group launches global media review

Incumbent on the account is Group M.

12 hours ago

Campaign Spotlight Indonesia 2025: When technology, consumers and culture collide

The Jakarta event brought together marketing leaders to discuss the future of the industry, from AI and DTC to consumer behavior and local brand strategies.

13 hours ago

Spikes Asia Debrief set to unpack the new creative forces at work

This afternoon, Spikes Asia jury members will dig into key themes emerging from this year's shortlists. Register to join the event.

1 day ago

Ad block party: Can Google’s AI shut the gate early?

The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.

1 day ago

Women to Watch 2024: Patra Patrasuwan, Yum Restaurants International

Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.

1 day ago

Women to Watch 2024: Penelope Shell, Zenith Media

As a chief strategy and product officer, Shell has extended her remit towards building Zenith’s business, growing its clients’ brands, driving innovation and shaping the industry’s principles to be responsible towards youth.

1 day ago

Move and win roundup: Week of April 21, 2025

Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from Meta, Omnicom, Havas, Adobe, W Communications, BurdaLuxury, UM and more.

1 day ago

How Asia is redefining football fandom for the digital age: Report

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.

1 day ago

Golin’s Jonny Bentwood on why PR won’t move forward if it keeps measuring backwards

With pressure mounting on CMOs to maximise the value of every channel, Golin’s global analytics lead argues that PR must stop proving its worth after campaigns end—and start using data to guide what gets made in the first place.

4 days ago

Clicks, consent, and conscience: Marketing to the young consumers online

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

4 days ago

Bats, reels, and buys: The new IPL media mix

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.

4 days ago

Omnicom Media Group consolidates influencer capabilities under Creo brand

Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.

4 days ago

Meta’s anti-trust trial would be a ‘win-win all round if Instagram were split’

But breakup of the company could lead to higher prices for advertisers.

Apr 17, 2025

Women to Watch 2024: Paula Chiang, iProspect

Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.

Apr 17, 2025

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.

Apr 16, 2025

Global adspend on news brands forecast to decline by a third

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.

Apr 16, 2025

Arthur Sadoun on secrets of Publicis’ pitch ‘success’ and how to support clients through tariff dramas

'Stop always being negative about our industry,' CEO says, after strong Q1 growth.