Angeline Lodhia
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Sep 17, 2019
How this one lesson from TV can make your digital ...
Advertisers should rediscover the lost art of capitalising on adstock theory, according to InSkin Media's APAC GM.
Aug 28, 2019
What can online advertising companies learn from ...
The GM of Inskin Media argues against the received wisdom that OOH is for brand-building while digital is not. The problem, she asserts, is the industry selling itself short.
May 7, 2019
Time to bring back the matching luggage?
To attract and hold attention amid ad clutter, start with a time-tested devotion to engaging the pattern-matching instincts of human beings.
Dec 4, 2018
Creativity the key to capturing scarce attention online
It’s time for the industry to re-think the meaning of engagement online.
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