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Revenue lost from ad blocking estimated at $21.8 ...
Frustrated consumers turn to software to block online ads, a growing trend
Video: Sorrell talks Maurice Lévy, China
LONDON - Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect," according to WPP's Martin Sorrell, who went on to talk about the global economy and his own retirement plans.
Publicis opens global agency Blue 449
GLOBAL - Publicis Groupe is launching a global media agency network called Blue 449, led by a restructured and rebranded Walker Media in the UK.
Publishers form programmatic alliance
GLOBAL - The Guardian has joined forces with CNN International, the Financial Times, Thomson Reuters and the Economist to launch a private marketplace for programmatic advertising called Pangaea Alliance.
Bloomberg launches business hub
Bloomberg has expanded its media footprint with the launch of a new flagship media site, Bloomberg Business, designed to broaden the financial giant's remit in the business world.
MediaCom wins global media planning business for Mars
MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.
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