Will WeChat suffer the same fate of the selfie stick - be favoured by only the Chinese?
Chenyin Pan from Fireworks thinks it will be hard for WeChat to pull its weight overseas.
In late October, Chinese social network Weibo launched a new version of its user interface. One noticeable change is that it became cleaner. A rather insignificant change in the digital world but a great step forward for social media in China, writes Fireworks' Pan Chenyin.