Geoff Clarke

COO, IPG Mediabrands Australia

Build or buy? The AI battle defining the landscape of media innovation
Oct 24, 2024
Geoff Clarke

Build or buy? The AI battle defining the landscape ...

As the AI marketing arms race heats up, Geoff Clarke, COO of IPG Mediabrands Australia, explores the strategic trade-offs between building and buying AI capabilities, and their implications for staying competitive.

Why we must celebrate technology and talent in equal measure
Aug 21, 2024
Geoff Clarke

Why we must celebrate technology and talent in ...

As technology convergence reshapes the future, Geoff Clarke, COO of IPG Mediabrands Australia, urges the industry to harness tech-driven efficiencies while keeping human talent at the heart of strategies.

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