Jo Arden

Time to Nike-ify DEI
Feb 18, 2025
Jo Arden

Time to Nike-ify DEI

Why we need to rescue the concept of 'merit' from being solely a Trump card.

Don’t delegate to AI the stuff that makes us special
Oct 1, 2024
Jo Arden

Don’t delegate to AI the stuff that makes us special

Tech is changing everything but please, let's not forget the magic.

Cynicism has no place at Cannes
May 23, 2023
Jo Arden

Cynicism has no place at Cannes

Next month's industry wingding will throw a spotlight on issues around relationships between creativity and effectiveness.

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