Kate Nicholson
Deputy Editor
Kate joined Media in July 2009 as deputy editor. She has been with Haymarket Media Asia since 2006 also working on CEI Asia, a business events title. Kate has also spent over four years at Haymarket’s London office as a reporter for Media’s sister title Campaign. Kate is based in Hong Kong.
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INSIGHT: Global giants decide to call time on brands
Corporations in every sector are reviewing their product portfolios and divesting those brands which no longer fit.
Profile: Nikon's Kimito Uemura on the brand's future
Kimito Uemura, Nikon HK general manager international marketing, concedes getting the Nikon message across can prove difficult.
Carat scoops Wanglaoji Herbal Tea planning business
SHANGHAI - Carat Media has won the planning business for Chinese herbal tea brand Wanglaoji's red can in China.
INSIGHT: Smaller brands find value in being different
Applying individual marketing philosophies and eschewing conventional norms is paying off for some brands in Asia.
Mercedes-Benz looks to consumers for innovation
SINGAPORE - Mercedes-Benz is celebrating its 125th anniversary this year with a 'First thoughts' contest to commemorate the invention of the first automobile and spur reinvention for the future.
Ogilvy hires brand strategy director in Sydney
SYDNEY - Ogilvy Sydney has appointed Gerry Cyron as its new brand strategy director.
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