Lindsay Rutherford

All AI, no 'aha': Has SXSW lost its creative spark?
1 day ago
Lindsay Rutherford

All AI, no 'aha': Has SXSW lost its creative spark?

Once the industry’s most inspiring week, SXSW 2025 leaned too heavily on AI and left creativity to the sidelines. If it wants to stay relevant for brand and agency leaders, it’s time to refocus on substance over spectacle.

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