.jpg&h=570&w=855&q=100&v=20250320&c=1)
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Apr 6, 2025
All AI, no 'aha': Has SXSW lost its creative spark?
Once the industry’s most inspiring week, SXSW 2025 leaned too heavily on AI and left creativity to the sidelines. If it wants to stay relevant for brand and agency leaders, it’s time to refocus on substance over spectacle.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
5 hours ago
Polestar takes (subtle) aim at Tesla as EV wars heat up
The new OOH campaign from Forsman & Bodenfors is promoting big rebates for Tesla owners.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
12 hours ago
WPP reports 2.7% revenue decline in Q1 2025
China continues to slip, recorded the steepest revenue dip among the agencies top five markets.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
13 hours ago
Reaping Jumbo profits: How brands see a niche in ...
How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
13 hours ago
How ASICS India is turning footprints into funnel ...
From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.