2012 london olympics
Watsons Water TVC features Olympic medalist Sarah Lee
HONG KONG - Watsons Water, through Grey Hong Kong, has rolled out a month-long campaign equating the persistence of Olympic medal-winning cyclist Sarah Lee (李慧詩) with the brand’s pursuit for purity.
JWT Beijing scoops 2012 branding AOR for Shell Tongyi Beijing
BEIJING - JWT Beijing has sealed a contract with Shell Tongyi to be its 2012 branding AOR, expanding its partnership as global creative agency for Shell.
Netease makes content push for London Olympics
BEIJING - Netease is the first Chinese internet company to announce a suite of reporting resources for the London Olympics that will integrate its core news, e-mail, and reading platforms, as well as utilise other mobile internet products.
Acer appoints Draftfcb China for 2012 London Olympics push
SHANGHAI - Global computer brand Acer has appointed Draftfcb China as its agency of record to focus on its sponsorship of the 2012 Olympic Games.
CCTV prime-time auction draws US$2.25 billion
BEIJING - The CCTV 2012 prime-time auction, which took place at the CCTV Media Centre in Beijing yesterday, recorded a 13 per cent increase from 2011, with total bids amounting to US$2.25 billion (RMB 14.26 billion).
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