Jenny Chan 陳詠欣
Feb 22, 2012

Netease makes content push for London Olympics

BEIJING - Netease is the first Chinese internet company to announce a suite of reporting resources for the London Olympics that will integrate its core news, e-mail, and reading platforms, as well as utilise other mobile internet products.

Netease makes content push for London Olympics

Li Yong, president of Netease's portal business, said in a news conference held in Beijing that in addition to the company's traditional PC-based platforms, partnerships will be formed with location-based service providers Jiepang and Foursquare, online video provider Youku, and social-networking services Renren and Mop.com.

Netase is expecting to serve 450 million online subscribers during the London Olympics period, of which mobile internet subscribers will make up more than 100 million. 

Content-wise, Netease and CNTV will co-produce an exclusive interview program called Sports Star. Other media partners are the International Sports Press Association, European Sports Magazines, Chinese Olympics Committee, and various domestic media outlets.

To support the push for Olympic-related content, Netease will also form a specialised reporting team consisting of two dedicated broadcast studios, 50 journalists, and 488 editors to file reports, interviews, photo essays, and short films.

Source:
Campaign China

Related Articles

Just Published

7 hours ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

8 hours ago

TBWA dominates in Japan/Korea AOY 2024 awards

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

9 hours ago

Hong Kong's unique spirit: A 'Never Normal' love ...

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

10 hours ago

Global ad spend to hit $1.08 trillion in 2024 as ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.