618
How a Chinese gold brand is glittering from the 618 shopping spree
Laopu Gold posted impressive sales figures during the 618 shopping festival, setting the potential for further growth and brand expansion by tapping Chinese cultural identity.
China’s 618 shopping festival sees electronics surge, platforms rethink strategies
Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.
Trends from China’s ‘super long’ mid-year shopping festival
This year’s sales period for 618 indicated a slew of new trends, including the proliferation of AI, the cancellation of pre-sales, and the growth of outdoor apparel.
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LVMH expands partnership with Alibaba as 618 sales soar
Luxury brands such as Prada and Valentino make a strong showing on Alibaba at this year's 618 sales.
'No sale': Patagonia defies shopping festival fervour in China
'Buy less, demand more', the outdoor brand has proclaimed, in a contrarian tactic that has drawn attention amid the frantic discounting of the country's June ecommerce festival.
Will China’s shopping festivals save the luxury market?
To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts.
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