618
China’s 618 shopping festival sees electronics surge, platforms rethink strategies
Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.
Trends from China’s ‘super long’ mid-year shopping festival
This year’s sales period for 618 indicated a slew of new trends, including the proliferation of AI, the cancellation of pre-sales, and the growth of outdoor apparel.
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LVMH expands partnership with Alibaba as 618 sales soar
Luxury brands such as Prada and Valentino make a strong showing on Alibaba at this year's 618 sales.
'No sale': Patagonia defies shopping festival fervour in China
'Buy less, demand more', the outdoor brand has proclaimed, in a contrarian tactic that has drawn attention amid the frantic discounting of the country's June ecommerce festival.
Will China’s shopping festivals save the luxury market?
To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts.
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