8095
Oct 15, 2010
Indian Gen Y's brand purchasing behaviour highly reliant on peers : Edelman
MUMBAI – India's Millennial generation (Gen Y's) are among the world's most loyal brand consumers, taking third place behind the US and Italy in Edelman’s 8095 Global Study.
Oct 15, 2010
China's Gen Y ranks fourth globally for brand loyalty : Edelman
BEIJING – China is the fourth most loyal group of Millennials in the world, following closely to US, Italy and India, according to a latest Edelman report.
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