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Amidst a glittering evening at Hong Kong’s JW Marriott Hotel on June 12, Campaign Asia-Pacific announced the winners of the 24th PR Awards Asia-Pacific. The event celebrated outstanding campaigns, remarkable individuals, and leading companies in the communications industry.
The Grand Prix for Agency of Excellence was awarded to TBWA New Zealand. The agency also took home several metals including a gold and a silver in the Best Sponsorship/Partnership for their innovative "Auckland Forever" campaign, which featured a unique activation where over 200 limited-edition Auckland FC "Day 1" football shirts were hidden across Auckland for fans to discover.
In the Best Culture category, Kiwi Communications earned the coveted title.
Kelly Kwoon of The Hoffman Agency Korea was named PR Professional of the Year for her exceptional leadership. Meanwhile, Godrej Industries Group India won the PR Communications Team of the Year award, recognising their outstanding work.
For the full shortlist, click here.
And now scroll below to discover the complete list of winners:
| CAMPAIGN CATEGORIES | |||||
| Category | Campaign | Company | Brand | Market | Award |
| Arts, Entertainment & Media | Master of the House: Recruiting the Maid | Burson Thailand | NETFLIX | Thailand | Gold |
| Zoom in, Cash in | Pilot HAKUHODO | vivo | Taiwan | Silver | |
| Showcasing Singapore’s Art at Biennale Arte 2024 | Tate Anzur | Singapore Pavilion at Biennale Arte 2024 | Singapore | Bronze | |
| Automotive & Transport | From Resistance to Acceptance Paving Way for Ridesharing | Golin | Uber | Hong Kong SAR | Gold |
| Backseat Bandmates | CampaignLab | Thrifty | Australia | Silver | |
| MTR 45th Anniversary Carnival and Themed Train | MTR Corporation Limited | MTR Corporation Limited | Hong Kong SAR | Bronze | |
| Brand Development (Product) | The Yorkshire Tea Proper Brewery | Zeno Group | Yorkshire Tea | Australia | Gold |
| Airbnb Icons: Where Innovation Ignited Cultural Moment | Burson China | Airbnb China | China | Silver | |
| Camera Eats First | Fujifilm Food Tours | We Are Different | Fujifilm | Australia | Bronze | |
| Bridging Talent, Building India | Current Global | India | Gold | ||
| The Worriers | ERA Communications | Manulife | Myanmar | Silver | |
| Singapore Cable Car 50th Anniversary | Mount Faber Leisure Group | Singapore Cable Car | Singapore | Silver | |
| Business-to-Business | McKinsey: The Next China is Still China | McKinsey & Company | McKinsey & Company | China | Gold |
| Redefining RSV Prevention Partnerships for Impact | MediCom | Sanofi Taiwan | Taiwan | Silver | |
| Open Road, Open Up | We Are Different | GME | Australia | Bronze | |
| Cause-Related - Diversity & Inclusion | Kotex Elimin8tors: Launching Malaysia's first all-women eSports team | Ogilvy Malaysia | Kotex | Malaysia | Gold |
| L'Oréal Paris #ImWorthIt | Ogilvy Manila | L'Oréal Paris | Philippines | Silver | |
| This-Ability | Pilot HAKUHODO | Volkswagen Commercial Vehicles | Taiwan | Bronze | |
| The Restaurant of Taste Awareness | dentsu | Aflac | Japan | Gold | |
| This is not a home | Edelman Australia | IKEA | Australia | Silver | |
| AS Watson Wanderer Watchers | Golin | AS Watson | Hong Kong SAR | Bronze | |
| Consumer Launch | The Irresitibillboard | Thinkerbell | V Energy | Australia | Gold |
| Make Life Beautiful | Burson Genesis | Birla Opus Paints | India | Silver | |
| Inspiring the Space Generation | Thrive PR & Communications | LEGO Australia & New Zealand | Australia | Bronze | |
| Corporate Branding | This-Ability | Pilot HAKUHODO | Volkswagen Commercial Vehicles | Taiwan | Gold |
| Journey Together | MTR Corporation | MTR Corporation | Hong Kong SAR | Silver | |
| 100% DORAEMON & FRIENDS@Ngong Ping 360 | Ngong Ping 360 | Ngong Ping 360 | Hong Kong SAR | Bronze | |
| Voices From Comcentre | Singtel | Singtel | Singapore | Gold | |
| The Employeencer: Young Professionals | DOMO | LG Sciencepark | South Korea | Silver | |
| Fragrance White Paper: A New Era of Elegance | Eternal Group | N/A | Hong Kong SAR | Bronze | |
| This-Ability | Pilot HAKUHODO | Volkswagen Commercial Vehicles | Taiwan | Gold | |
| This is not a home | EDELMAN AUSTRALIA | IKEA | Australia | Silver | |
| Answer the Call | TBWA\New Zealand | 2degrees Mobile | New Zealand | Bronze | |
| Customer Loyalty | McDonald’s Hong Kong: 50 Years of Love | Hill and Knowlton | McDonald’s Hong Kong | Hong Kong SAR | Silver |
| Path to Loyalty: SM's 100 Days of Joy | Havas Ortega | SM Supermalls | Philippines | Bronze | |
| E-commerce | Taobao Free Shipping: Taiwan’s Turnaround | The Hoffman Agency | Taobao Tmall World - Taiwan | Taiwan | Silver |
| #CelebrateResponsibly | Sinclair | Carlsberg Asia | Hong Kong SAR | Bronze | |
| Environmental | Kia x The Ocean Cleanup Global PR Communications | Kia | Kia | South Korea | Gold |
| Answer the Call | TBWA\New Zealand | 2degrees Mobile | New Zealand | Silver | |
| Champions of Ocean Conservation | ERA Communications | Tourism Authority of Thailand with Go Pro | Thailand | Bronze | |
| Experiential PR | BeJEWELed | Ogilvy Singapore | Changi Airport | Singapore | Gold |
| Pou-o-Kai | Special PR | Tourism New Zealand | New Zealand | Gold | |
| ANZ x AFC Day One | TBWA\New Zealand | ANZ Bank New Zealand | New Zealand | Silver | |
| Fashion & Beauty | FENTY BEAUTY CHINA MAINLAND LAUNCH CAMPAIGN | We. Red Bridge | FENTY BEAUTY BY RIHANNA | China | Gold |
| SK-II LXP: ACT OF CRAFTSMANSHIP | Procter & Gamble | SK-II | China, Japan | Silver | |
| ZALORAYA 2025: Celebrating Modest Fashion | ZALORA INDONESIA | ZALORA | Indonesia | Bronze | |
| Financial Communications | Scammers Bloom | TBWA\New Zealand | ANZ Bank New Zealand | New Zealand | Gold |
| Scent of Wealth: Let Prosperity Fill the Air | DOMO | Standard Chartered Bank Korea | South Korea | Silver | |
| The Worriers | ERA Communications | Manulife | Myanmar | Bronze | |
| FMCG | The House of Spills | We Are Different | VIVA Paper Towel | Australia | Gold |
| The Coke Christmas Truck: A Coca-Cola Christmas 2024 | Ant Savvy Creatives | Coca-Cola | Philippines | Bronze | |
| Health & Wellness | Orgasmic Skin | CampaignLab | Lovehoney | Australia | Gold |
| Healthy Body, Healthy Mind Fruit & Vegetable Class | Prain Global | Zespri | South Korea | Silver | |
| The HIV Café | Golin Taipei | Taiwan AIDS Society and Taiwan AIDS Nurses’ Association | Taiwan | Bronze | |
| Healthcare: Ethical | Promised Land with No Stigma for Psoriasis | Ogilvy Health China | Johnson & Johnson Innovative Medicine | China | Gold |
| Unfinished Story | DXTRA Health | Moderna | South Korea | Silver | |
| Clear Wake. Stronger Recovery. | MediCom | Merck & Co., Inc. | Taiwan | Bronze | |
| Influencer Marketing | Master of the House: Recruiting the Maid | Burson Thailand | NETFLIX | Thailand | Gold |
| Journey Together | MTR Corporation | MTR Corporation | Hong Kong SAR | Silver | |
| ADIZERO Pro 4 Innovation Launch | We. Red Bridge | adidas ADIZERO Pro 4 | China | Bronze | |
| Integrated Marketing | Fake Marriage | dentsu Group Taiwan | CWO platform x Awakening Foundation | Taiwan | Gold |
| Cold Call Back Service | Special PR | DB Export Ultra | New Zealand | Silver | |
| Gatorade Turf Finder | PepsiCo India | Gatorade | India | Bronze | |
| Banana Pass | Thinkerbell | Australian Bananas | Australia | Bronze | |
| Internal Communications | The Haunting Click | DHL | DHL | Singapore | Gold |
| AI RAP Business Card : MY PUNCHLINE | Hakuhodo Inc. | Hakuhodo | Japan | Silver | |
| G/AI Sprint | Grab | Grab | Singapore | Bronze | |
| Media Relations | TALE OF THE DRAGON’S TAIL | Hakuhodo Inc. | Kinryu Ramen | Japan | Gold |
| The Messy Middle | Weber Shandwick | ServiceNow | Australia | Silver | |
| Savor the Journey | FINN Partners | Luxury Group by Marriott International | Singapore | Bronze | |
| Non-Profit | Fake Marriage | dentsu Group Taiwan | CWO platform x Awakening Foundation | Taiwan | Gold |
| Launching The Airborne Infection Defense Protocol | ERA Communications | StopTB Partnership | Laos | Silver | |
| Jammies for June | Middlemore Foundation | Middlemore Foundation | New Zealand | Bronze | |
| PR Event | Get Banked with Maya Launch Event | Maya | Maya | Philippines | Gold |
| Spark Game Arena Live: Putting Gamers First | Bastion Shine | Spark New Zealand | New Zealand | Silver | |
| ADIZERO Pro 4 Innovation Launch | We. Red Bridge | adidas ADIZERO Pro 4 | China | Bronze | |
| Promotional Activity | Hellmann's Mood Burgers | Edelman India Pvt. Ltd. | Hellmann's | India | Gold |
| Where Heritage Meets Innovation | Golin Hong Kong | The Park Lane Hong Kong | Hong Kong SAR | Silver | |
| It’s SiMPLE to attend USCA | GroupM Communications Hong Kong Limited | sim Credit Card | Hong Kong SAR | Bronze | |
| Public Affairs | EMBED’s Answer to Fever Mysteries: An Algorithmic Breakthrough | Godrej Industries Group | Godrej Consumer Products | India | Gold |
| Empowering Filipinos: Grab’s Strategic Approach to Policy Reform | Grab Philippines | Grab | Philippines | Silver | |
| From Resistance to Acceptance Paving Way for Ridesharing | Golin | Uber | Hong Kong SAR | Bronze | |
| Public Education | Super Consultations: Demystifying Chronic Diseases | Weber Shandwick | Novartis | China | Gold |
| Zero Math Dropouts through AI Math Bible | Team Cookie | Math King | South Korea | Silver | |
| BREAKING NEWS WITH FAIRYTALES | DeVries Global Shanghai | health.people.cn | China | Bronze | |
| Public Sector | Go MonGOlia | Edelman Singapore | Government of Mongolia | Mongolia | Gold |
| Play:Date – Unlocking Cabinets of Play | National Museum of Singapore | National Museum of Singapore | Singapore | Silver | |
| Uninfluenced - The Trip: What Happened in Larspura? | Ogilvy Singapore | Central Narcotics Bureau | Singapore | Silver | |
| Reputation and Issues Management | Intel Core: A Return to Gaming Glory | Ogilvy PR Beijing | Intel | China | Gold |
| The Power of Two | UBS | UBS | Singapore | Silver | |
| Taobao Free Shipping: Rebuilding Trust, Delivering Growth | The Hoffman Agency | Taobao Tmall World - Taiwan | Taiwan | Bronze | |
| Sports / eSports | Reshaping Rugby. The World’s First TikTok Final | TBWA\New Zealand | 2degrees Mobile | New Zealand | Gold |
| ADIZERO Pro 4 Innovation Launch | We. Red Bridge | adidas ADIZERO Pro 4 | China | Silver | |
| The Dusty Deception | Thinkerbell | Kayo Sports | Australia | Bronze | |
| Technology | AI RAP Business Card : MY PUNCHLINE | Hakuhodo Inc. | Hakuhodo | Japan | Gold |
| Transforming India’s Smiles: Colgate’s Oral Health Movement | MSL India | Colgate-Palmolive (India) Limited | India | Silver | |
| The Future of Monetization | ERA Communications | Yandex Ads | Vietnam | Bronze | |
| Best Brand Strategy | McDonald’s Hong Kong: 50 Years of Love | Hill and Knowlton | McDonald’s Hong Kong | Hong Kong SAR | Silver |
| Get Banked with Maya | Maya | Maya | Philippines | Silver | |
| Kotex Elimin8tors: Launching Malaysia's first all-female eSports Team | Ogilvy Malaysia | Kotex | Malaysia | Bronze | |
| Best Creative Idea | TALE OF THE DRAGON’S TAIL | Hakuhodo Inc. | Kinryu Ramen | Japan | Gold |
| Bring your DNA Game | Weber Shandwick | Ancestry | Australia | Silver | |
| BeJEWELed | Ogilvy Singapore | Changi Airport | Singapore | Bronze | |
| Best Event Activation | mAIRathon Hong Kong | Havas Hong Kong | Hong Kong International Airport | Hong Kong SAR | Gold |
| BeJEWELed | Ogilvy Singapore | Changi Airport | Singapore | Gold | |
| McDonald’s Hong Kong: 50 Years of Love | Hill and Knowlton | McDonald’s Hong Kong | Hong Kong SAR | Silver | |
| Best Sponsorship/Partnership | ANZ x AFC Day One | TBWA\New Zealand | ANZ Bank New Zealand | New Zealand | Gold |
| Reshaping Rugby. The World’s First TikTok Final | TBWA\New Zealand | 2degrees Mobile | New Zealand | Silver | |
| Chongqing IFS x Paddington: A Strategic Win-Win | Chongqing IFS | Chongqing IFS | China | Bronze |
| Best Use of Influencers/Celebrities | Bring your DNA Game | Weber Shandwick | Ancestry | Australia | Gold |
| BeJEWELed | Ogilvy Singapore | Changi Airport | Singapore | Silver | |
| Puma Deviate Nitro3 "Run On Your Own Rhyme" | Burson Indonesia | Puma Indonesia | Indonesia | Bronze | |
| The Codral Cold & Flu Forecast | Publicis Groupe ANZ | Codral | Australia | Gold | |
| The Future of Monetization | ERA Communications | Yandex Ads | Vietnam | Silver | |
| Hong Kong International Airport “Transit of Life” | D Community Limited | Airport Authority Hong Kong | Hong Kong SAR | Gold | |
| Super Consultations: Demystifying Chronic Diseases | Weber Shandwick | Novartis | China | Silver | |
| Unfinished Story | DXTRA Health | Moderna | South Korea | Bronze | |
| ADIZERO Pro 4 Innovation Launch | We. Red Bridge | adidas ADIZERO Pro 4 | China | Gold | |
| HAILEY – Human or AI? | Nanyang Technological University, Singapore | Nanyang Technological University, Singapore | Singapore | Silver | |
| Journey Together | MTR Corporation | MTR Corporation | Hong Kong SAR | Bronze | |
| L'Oréal Paris #ImWorthIt | Ogilvy Manila | L'Oréal Paris | Philippines | Silver | |
| Bringing Filipino Flavors to Life | ID8, Inc. | BiteSized.ph | Philippines | Bronze | |
| Optimism Your Feed | LG Electronics | LG Electronics | South Korea | Gold | |
| Journey Together | MTR Corporation | MTR Corporation | Hong Kong SAR | Silver | |
| Maille mustard magic with Manu Feildel and friends | History Will Be Kind | Maille Australia | Australia | Bronze | |
| The Coca Cola Company – Epic Night Out | WPP OpenX Singapore and Thailand | Coca-Cola | Thailand | Bronze | |
| " Volkswagen 40 Years in China, Never Stop" | DeVries Global | VOLKSWAGEN GROUP CHINA | China | Silver | |
| CapitaVerse Lands on Roblox | CapitaLand Investment | CapitaLand Malls | Singapore | Bronze | |
| The Worriers | ERA Communications | Manulife | Myanmar | Bronze | |
| Best Video Story-telling | The Haunting Click | DHL | DHL | Singapore | Silver |
| Journey Together | MTR Corporation | MTR Corporation | Hong Kong SAR | Silver | |
| Hong Kong International Airport “Transit of Life” | D Community Limited | Airport Authority Hong Kong | Hong Kong SAR | Bronze |
| PR CONSULTANCY CATEGORIES | |||
| Category | Company | Market | Award |
| Boutique Agency of the Year | One Plus One Communications | New Zealand | Winner |
| ESG Consultancy of the Year | Sandpiper | Singapore | Commendation |
| PR Consultancy of the Year | Sandpiper | Singapore | Winner |
| Specialist Consultancy of the Year | Sandpiper Research & Insights | Singapore | Winner |
| Edelman Integrated Solutions | Malaysia | Commendation | |
| INDIVIDUAL / TEAM and COMPANY CATEGORIES | ||||
| Category | Company | Nominee | Market | Award |
| Best Culture of the Year | KIWI COMMUNICATIONS | China | Winner | |
| Bud | Singapore | Commendation | ||
| Diversity and Inclusion Company of the Year | No Shortlist No Award | |||
| PR Agency Head of the Year | Team Cookie | Taejoon Ryu | South Korea | Winner |
| PR Communications Team | Godrej Industries Group | Corporate Brand & Communications | India | Winner |
| MTR Corporation | MTR 45th Anniversary Celebratory Events Team | Hong Kong SAR | Commendation | |
| PR Professional of the Year | The Hoffman Agency Korea | Kelly Kwon | South Korea | Commendation |
| Young PR Professional of the Year | No Shortlist No Award | |||
| GRAND PRIX | ||
| Category | Company | Award |
| Agency of Excellence | TBWA\New Zealand | Grand Prix |
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