a smile in the mind
May 17, 2016
The effective use of wit in design: The Partners
Brand consultancy The Partners recently launched a new edition of 'A Smile in the Mind', published by Phaldon, which displays more than 1,000 examples of 'witty thinking' in branding and design. Released 20 years after the original edition, the new version is co-authored by The Partners executive creative director Greg Quinton and writer Nick Asbury. Phaldon has graciously shared a collection of the book's examples, many from Asia.
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