abbott
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Unsanitary practices at Abbott's baby formula factory whose shutdown behind mass shortages
Workers at one of America's largest baby formula plants say the Abbott Laboratories facility is engaging in unsanitary practices.
SeeHer launches first ad to inspire marketers to more accurately represent women in advertising
The gender equity initiative also announced the rollout of its first health and wellness guide designed for marketers.
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Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves
Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.
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Nimble, lean and focused: The evolution of planners turned consultants
It's never easy setting up on your own, but clients are increasingly finding that a scaled-down, more agile strategy partner is the perfect fit.
Leo Burnett wins Abbott China’s infant milk powder account
This follows a competitive pitch faceoff with Havas in Dec 2017.
User-generated content: Should brands work with online talent?
SPIKES ASIA - Steph Bouvard from the World Federation of Advertisers (WFA) moderated a forum panel that looked at how brands can work with user-generated content to create a strong word-of-mouth strategy and build trust.
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