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Mar 11, 2013
Marketers awaken to potential of targetting 'silver-dollar' consumers
HONG KONG - The city's aging population is a fact of life, and although many older citizens have little money and others favour saving over spending, some agency executives argue that marketers have been neglecting an influential demographic segment.
Apr 8, 2011
Oriental Press Group highlights bond with Hong Kong
The Oriental Press Group has launched a major thematic ad campaign today that reinforces that its bond with Hong Kong people in all walks of life remains strong after 42 years in the media market.
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