Adbrownies and Mediacom are the agency partners behind the campaign and marks the brands first initiative in many years.
The objective of the campaign is to let the public know that Oriental Press Group has been strengthening the quality construction of the organisation and building permanent competitive advantages.
Oriental Daily Newspaper (ODN) has evolved with the times and offers a variety of products to reach the new generation of readers, with new product ranges such as The Sun, on.cc, on.TV, Money 18, Flash ON, Pandaa!, LUXE Life, iPhone and iPad applications.
The TV spot features a variety of characters from different walks of life including an old lady reading in her flat, a young executive communting on public transport, a middle age man chatting with a waiter in a Chinese restaurant, a young couple reading the IPad, a young guy watching videos on the internet, three fashion-conscious picking up a lifestyle magazine from a newstand. The voiceover says that over the 42 years, OND has lived through each moment with all these people who share the common interest of reading the newspaper.
According to the latest Oracle Added Value survey, Oriental Daily Newapaper currently stands as the number one paid-for newspaper in Hong Kong based on readership.
The campaign will cover both Hong Kong and Macau and the media selection will reach the masses as well as the new generation of readers, with media selection includes TV, magazines, outdoor and online.
Credits:
Client Oriental Press Group
Creative agency Adbrownies
Media agency Mediacom Hong Kong
Business director Eva Lam
Associate director Danny Chung
Buying manager William Lai
Senior buyer Ling Hung
Exposure TV, OOH, print,
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