adex
Asia’s ad spend to grow but mobile will slow from 2014-2016
ASIA-PACIFIC – ZenithOptimedia expects strong growth out of Asia’s developed and developing markets through to 2016, while Gartner points out that mobile advertising growth will start to slow down thanks to the region’s mobile maturity.
Adspend in Asia’s fastest-growing markets to grow 10.3 per cent: ZenithOptimedia
ASIA-PACIFIC –Asia’s developing markets will continue to lead the world in advertising spend with 10.3 per cent growth this year, while the ad market in Asia’s more developed markets and Japan is forecast to increase by 4.5 per cent and 1 per cent, respectively, according to ZenithOptimedia.
Mobile advertising in Australia surges 220 per cent in 2012: IAB
AUSTRALIA - Mobile advertising more than doubled in Australia last year to US$88.7 million while video advertising grew 30 per cent in the same period to $93 million, according to IAB Australia.
Malaysia expects stronger ADEX performance in 2013: Carat report
KUALA LUMPUR – Malaysia’s advertisement expenditure (ADEX) has come in lower than expected, with value at RM11.4 billion (US$3.68 billion) and 6.3 per cent year-on-year growth in 2012, based on Nielsen statistics.
Australian advertisers resign themselves to marginal market growth: Starcom MediaVest
AUSTRALIA - Advertisers and media executives continue to anticipate moderate market growth for 2013, predicting a budget increase of 1.7 per cent and 1.2 per cent respectively, according to Starcom MediaVest Group.
Asia-Pacific’s ad market to overtake North America in 2014: eMarketer
GLOBAL – Ad spend in Asia-Pacific is expected to reach US$162.4 billion this year and to continue growing at a CAGR of 9.4 per cent to overtake North America in 2014, according to a report by eMarketer, in collaboration with Starcom MediaVest Group (SMG).
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