adrian lee
40 Under 40 2021: Adrian Lee, South China Morning Post
A career that was kickstarted by a chance conversation has turned out remarkably well for Lee, who has proven himself a world-class leader in online strategy and marketing.
Selling the SCMP: Publisher eyes ambitious targets as it re-embraces paywall
The Post revealed a major U-turn in its readership strategy in July, re-embracing a paywall after testing a free model for a few years. The publisher's audience-growth executive Adrian Lee discusses how the publisher is better equipped to achieve ambitious local and international subscriber goals this time round.
The PR Element wins PR duties for OCBC Cycle in Singapore
SINGAPORE - Events management and experiential marketing company Spectrum Worldwide has appointed The PR Element to run all PR and social media activities for OCBC Cycle Singapore 2011.
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