Matthew Miller
Nov 26, 2020

Selling the SCMP: Publisher eyes ambitious targets as it re-embraces paywall

The Post revealed a major U-turn in its readership strategy in July, re-embracing a paywall after testing a free model for a few years. The publisher's audience-growth executive Adrian Lee discusses how the publisher is better equipped to achieve ambitious local and international subscriber goals this time round.

Stills from SCMP's new brand film

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