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How sushi chain Akindo Sushiro reels in customers
Jul 6, 2016
AdverTimes

How sushi chain Akindo Sushiro reels in customers

Behind the scenes of Japan's biggest conveyor-belt sushi chain and its empirical approach to marketing.

CASE STUDY: How Glico re-energised Pocky with a dance move
Apr 12, 2016
AdverTimes

CASE STUDY: How Glico re-energised Pocky with a dance move

Roping in a popular musical act, the snack brand made 'The Sharehappi Pose' into something of a sensation and achieved a healthy sales increase.

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