advertimes

How sushi chain Akindo Sushiro reels in customers
Jul 6, 2016
AdverTimes

How sushi chain Akindo Sushiro reels in customers

Behind the scenes of Japan's biggest conveyor-belt sushi chain and its empirical approach to marketing.

CASE STUDY: How Glico re-energised Pocky with a dance move
Apr 12, 2016
AdverTimes

CASE STUDY: How Glico re-energised Pocky with a dance move

Roping in a popular musical act, the snack brand made 'The Sharehappi Pose' into something of a sensation and achieved a healthy sales increase.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

2 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Labubu, the art toy craze and why grown-ups can’t get enough

3 Labubu, the art toy craze and why grown-ups can’t get enough

'All polish, no punch': Adland reacts to Jaguar’s rebrand

4 'All polish, no punch': Adland reacts to Jaguar’s rebrand

Why Gut’s Singapore office means so much to the challenger agency

5 Why Gut’s Singapore office means so much to the challenger agency

Top 10 food brands in Southeast Asia

6 Top 10 food brands in Southeast Asia

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

7 Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

MediaSense buys R3 as it eyes global client opportunities in creative

8 MediaSense buys R3 as it eyes global client opportunities in creative

The best Christmas ads of 2024 are here

9 The best Christmas ads of 2024 are here

Agency of the Year 2024: Shortlists announced

10 Agency of the Year 2024: Shortlists announced