adwords
.jpg&h=268&w=401&q=100&v=20170226&c=1)
How Google accidentally automated the agency back to the future
There's a conflict of interest between Google and the brands that use its self-serve ads platform.
Google relaunches ad products suite
Doubleclick brand jettisoned as Google reorganises ad and marketing tools for better integration.
Google links landing-page customisation tool with AdWords
Optimize, the real-time landing page modification tool that integrates with Analytics and AdWords, is now open to non-enterprise level users of Google's paid search platforms.
3 ways Google updated AdWords this week
Changes impact click-to-message ads, as well as retargeting and calls to action on YouTube.
Bing outperforms Google AdWords: iProspect report
Per the report, the cost per click (CPC) with Bing rose by 29% year on year, while its clickthrough rate (CTR) improved to be 57% higher than Google's.
Google updates AdWords for campaign optimisation
Two updates to Google AdWords bring advertisers closer to their intended audiences.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
