Data News
Babar Khan Javed
Jan 29, 2018

Bing outperforms Google AdWords: iProspect report

Per the report, the cost per click (CPC) with Bing rose by 29% year on year, while its clickthrough rate (CTR) improved to be 57% higher than Google's.

Advertising on Google AdWords became 25% more expensive, while losing effectiveness by 22%.

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