ai
Where to draw the line with AI: Lessons from Yahoo, Geox and Uni-China
In a fast-evolving AI landscape, marketers from Yahoo, Geox and UNI China share where they push forward—and where they push back.
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Your brand is only as safe as your AI
Brands have handed AI the mic, often without checking the script. Lionel Sim explores why AI safety is no longer a backend concern, but a front-line brand issue demanding executive oversight.
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Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen
Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.
Google enhances ads portfolio with new AI-powered products
The tech giant unveiled a series of updates to Google Ads, analytics and search, including launching agentic AI tools.
The AI-powered imperative: How marketers can reach today's evolved consumer
As AI flips search and viewing habits, Google Singapore’s Ben King breaks down what marketers need to do to keep up and stay relevant.
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Microsoft to retire Xandr DSP in favour of an AI-powered future
After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.
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