ai

2 days ago

Your brand is only as safe as your AI

Brands have handed AI the mic, often without checking the script. Lionel Sim explores why AI safety is no longer a backend concern, but a front-line brand issue demanding executive oversight.

May 23, 2025

Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.

May 22, 2025

Google enhances ads portfolio with new AI-powered products

The tech giant unveiled a series of updates to Google Ads, analytics and search, including launching agentic AI tools.

May 20, 2025

The AI-powered imperative: How marketers can reach today's evolved consumer

As AI flips search and viewing habits, Google Singapore’s Ben King breaks down what marketers need to do to keep up and stay relevant.

May 16, 2025

Microsoft to retire Xandr DSP in favour of an AI-powered future

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

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