ai

2 days ago

Zuckerberg says AI could ‘redefine’ Meta’s ad business

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

May 2, 2025

AI, copyright, and creativity: The fine line between innovation and exploitation

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.

Apr 17, 2025

Google uses AI to block harmful ads—but inconsistencies remain

Google’s 2024 Ads Safety Report outlines how AI is being used to identify and prevent ad policy violations at scale. While enforcement activity has increased, persistent gaps and inconsistencies exist across markets.

Apr 17, 2025

AI is no longer optional: Appier's CEO on creative intelligence and the company’s next chapter

Following Appier’s acquisition of AdCreative.ai, CEO Chih-Han Yu outlines the company’s full-stack marketing AI vision, what’s next for the firm, and the evolving role of CMOs in this era of AI-powered marketing.

Apr 16, 2025

Petfood brand Iams deploys AI-powered video tool to persuade people into pet ownership

The campaign was created in collaboration with Adam & Eve/DDB.

Apr 16, 2025

Arthur Sadoun on secrets of Publicis’ pitch ‘success’ and how to support clients through tariff dramas

'Stop always being negative about our industry,' CEO says, after strong Q1 growth.