ame2012
Be brave and bold: Mark Sinnock's takeaway from the FAME Awards
KYOTO - During an interview at Ogilvy's Kyoto Fuel 2012 event, Mark Sinnock, Ogilvy's Asia-Pacific president of strategy and planning, shares his key takeaways from the recent Festival of Asian Marketing Effectiveness.
GALLERY: Inside the jury room for the 2012 Asian Marketing Effectiveness Awards
Photos of jury president James Thompson and the rest of the judges for the 2012 Asian Marketing Effectiveness Awards hard at work in the jury room. The awards took place last week in Shanghai.
GALLERY: 2012 Asian Marketing Effectiveness Award presentations
Photos from the 2012 Asian Marketing Effectiveness Awards ceremony, which took place Friday in Shanghai. Please peruse the linked articles (right) for coverage of the awards and festival.
GALLERY: 2012 Asian Marketing Effectiveness Festival seminar programme
Photos from the two-day seminar programme of the 2012 Asian Marketing Effectiveness Festival, which took place last week in Shanghai. Please peruse the linked articles (right) for coverage of the presentations pictured here.
VIDEO: Selected 2012 Asian Marketing Effectiveness Award winners
ASIA-PACIFIC - With the Asian Marketing Effectiveness Awards now concluded, we offer a roundup of selected video clips of gold award winners, starting with Clemenger BBDO / Clemenger Proximity Melbourne's 'Break up' campaign for National Australia Bank (above), which won multiple awards.
You want a marketing challenge, you got it in China: Adidas
SHANGHAI - Speaking at the 2012 Asian Marketing Effectiveness Festival with the same intensity of an athlete under highly rigorous training, Colin Currie, managing director of Adidas Greater China, laid out a game plan to win the sports marketing race in the mainland.
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