ASIA-PACIFIC - With the Asian Marketing Effectiveness Awards now concluded, we offer a roundup of selected video clips of gold award winners, starting with Clemenger BBDO / Clemenger Proximity Melbourne's 'Break up' campaign for National Australia Bank (above), which won multiple awards.
Shave Sutra
P&G/Gilette India
BBDO India
Flavours of Life
Wrigley China
BBDO
India's Coolest Airline
IndiGo Airlines
Wieden+Kennedy Delhi
Slurpee BYO Cup Day
7-Eleven
Leo Burnett Melbourne
Mountain Dew Pinball Skatepark
PepsiCo. Frucor Beverages New Zealand
Colenso BBDO
The Journal
Ministry of Health
DraftFCB New Zealand
Sustainability Drive
Origin
DDB Group Melbourne
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Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.
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Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.
Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.
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WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.
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