anmum

Jun 17, 2016

Anmum gives a nod to daddying instincts for Father's Day

Regional campaign: 'Anmum and dad', for Anmum by BBDO Singapore

Nov 4, 2014

Can a new ingredient in milk powder connect with mothers?

HONG KONG – Replacing the overused “DHA” seen in milk-powder marketing with a new chemical acronym, “GA”, which stands for ganglioside, is the 'emotional' focus of DDB’s campaign for milk formula brand, Anmum.

May 23, 2011

Anmum TVC on hold pending investigation

KUALA LUMPUR: Fonterra Brands TVC for 'Anmum Essential Tanpa Gula Tambahan' (Anmum Essential, no added sugar) is on hold pending investigation for its claims that most growing up milk formulas contain up to 40 per cent extra sugar.