Anmum TVC on hold pending investigation

In the wake of the sugar price hike plus the government's attempt to curb sugar intake among the population particularly obesity among the young, this TVC makes a highly competitive claim which Fonterra says it will back to the hilt. 

According to the National Diabetes Association, in 2007 nearly 1.2 million people in Malaysia had diabetes and about 650,000 people were diagnosed that year. 

It is estimated that over two million Malaysians could be suffering from diabetes and up to half of them may not be aware of it. Diabetes remains one of the leading causes of deaths in the country.

This article was originally published on Adoi Magazine.