anta
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Jordan at 40: Can the Jumpman bounce back in a crowded sneaker market?
The brand is still iconic, but 40 years on, a new sneaker culture and regional players like Hoka, Anta, and Li-Ning are nipping at the Jumpman's heels.
Anta's ascent: The Chinese brand about to beat Adidas
Chinese sportswear brand Anta is on track to overtake adidas in market value. How did it manage to rival more renowned brands?
China's strongest local brands: Li-Ning rides homegrown fashion wave
National pride, expressed in a preference for 'guochao', made an impact among consumers asked to name the strongest local brands in China.
Clever creatures make excellent financial advisors
From Singapore: 'What's your plan' for MCI (Ministry of Communications and Information) by DDB Group Singapore
Anta seeks recognition with tie to China's Olympic hopes
Aiming to challenge its better-known rivals, the maker of China's Olympic garb launches a patriotic and inspiring campaign.
Leo Burnett Shanghai hires Shanghai native as head of planning
SHANGHAI - Major Zhu (朱敏捷), the former strategic planning director at DDB Shanghai handling the Volkswagen account, has started work as the head of planning at Leo Burnett Shanghai.
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