antiwoke

Wokeness woes: Will the anti-woke wave reach Asia?
Jun 5, 2023
Matthew Keegan

Wokeness woes: Will the anti-woke wave reach Asia?

Every now and then, the right-wing backlash against 'woke' marketing engulfs the West, Campaign explores if there's any legitimacy to the 'go woke, go broke' sentiment. And if brands in APAC need to prepare to face fury?

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