apparel
SINGAPORE: Nielsen market analysis
Food and clothing brands could face tough times ahead in Singapore. Shrinking household size has knock on effects for several brand sectors.
Comfort taps into 'selfie' photo trend to sell fabric softener in China
BEIJING - Unilever fabric softener brand Comfort has cooperated with 'Face Gossip', a mobile app, to create a new game that automatically 'calculates' the brightness level of clothes worn in full-length self-portraits.
INTERVIEW: Elisabetta Canali on managing a heritage luxury male apparel brand
Campaign Asia-Pacific met up with Elisabetta Canali, global communications director of male luxury fashion brand, Canali. She tells us what it’s like heading the communications for a third-generation family business and working for a male fashion brand as a woman.
Tommy Bahama to launch in Asia-Pacific, names Burson-Marsteller global AOR
GLOBAL - US resort-chic apparel, home decor and lifestyle company Tommy Bahama has appointed PR firm Burson-Marsteller as its international agency of record as it prepares to launch in a number of Asian markets over the coming two years.
MetersBonwe moves US$29 million media account from MediaCom to UM
SHANGHAI - UM China reports that it has acquired the media buying, planning and digital-media account of Shenzhen-listed Chinese casualwear brand MetersBonwe from incumbent media agency MediaCom, which has worked on the account for one and half years.
Bates141 Shanghai scores 361 Degrees’ BTL, retail and sports marketing business
SHANGHAI - Bates141 Shanghai has taken home the Hong Kong–listed Chinese sports apparel brand 361 Degrees' BTL, retail and sports marketing account. It is the agency's first sports client in China.
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