asahi japan

The CMO's MO: Loretta Lee on putting the fizz back in Asahi's sales
Oct 27, 2023
Nikita Mishra

The CMO's MO: Loretta Lee on putting the fizz back in Asahi's sales

Innovation, growth and the premiumisation of beer—these are just some of the hot topics on Asahi's marketing director for Asia, Loretta Lee's mind.

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