ashton kutcher

The end of cheap China endorsements?
Dec 8, 2014
Herman Cheng

The end of cheap China endorsements?

Try before you testify. That simple logic seems lost on some celebrities in China. Otherwise the government wouldn’t have resorted to another endorsement crackdown this year. However, asks Herman Cheng of Havas Media Beijing, how far do famous names really need to go to show credibility?

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