awareness

Apr 22, 2022

Are consumers tired of ‘awareness’ messaging on Earth Day?

Consumers are plenty aware of the severe repercussions of climate change; yet brands continue to go down the ‘awareness’ route to compensate for tangible action.

Sep 15, 2016

Watch these Singaporeans squirm when asked to say 'breast'

A 'social experiment' video by the Singapore Breast Cancer Foundation and DDB Group Singapore aims to break the stigma around talking about the disease.

Jan 27, 2012

Grey creates Facebook app for Alzheimer’s awareness

SINGAPORE - Grey Singapore has launched a Facebook application that allows netizens a first-hand experience of the effects of Alzheimer’s Disease.

Mar 28, 2011

ADT launches home security awareness campaign

SINGAPORE - ADT Security has launched its first online security awareness campaign, featuring an interactive micro site (www.adtmoments.sg) named ‘ADT Moments’.