ADT launches home security awareness campaign

Targeting the general public, the campaign aims to heighten public awareness on home security and safety.

“As a leading security solution provider, not only do we deliver the best quality in our products and services, we also want to serve our social responsibilities in educating the public on the importance of security and safety. Through this campaign, we hope to promote the public’s interest in giving more attention to home security and safety,” said Charles Lim, country manager, ADT Singapore.

Adapting to an average Singaporean home, the micro site features an interactive flash application that illustrates a contemporary interior of a HDB flat where the user can uncover some of the common vulnerable spots at home. And some of these are obvious blunders which are often overlooked.

Another feature is the home invasion quiz, offering guidelines on surviving unharmed in a desperate home break-in situation.

The campaign also boasts a photo contest ‘My Moment’ to add interest to the campaign. The campaign will run for a month.