baileys
Baileys picks VML as global digital agency
Mother previously handled some digital work for Baileys but VML is its first global digital agency-of-record appointment.
Baileys appeals to Hong Kong women with new bottle, flavour and popup store
HONG KONG - Well-established Irish cream liqueur Baileys is boosting its effort to appeal to female drinkers in the city with the launch of a new TVC, a new flavour in a new bottle, and a pop-up lounge.
Baileys selects ZH-Communications as PR AOR in China
SHANGHAI - ZH-Communications has been appointed as PR agency of record for Baileys in China, after a four-way pitch in October.
Bailey's hands US$58 million account to BBH in marketing shake-up
GLOBAL - Bailey's has appointed Bartle Bogle Hegarty (BBH) to handle its £40 million (US$58 million) global advertising account as part of a shake-up of its global marketing strategy.
Baileys calls global advertising pitch
GLOBAL - Baileys, the Diageo-owned Irish liqueur brand, has parted company with JWT and called a pitch for its US$60 million global ad account.
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