bain and company

‘Marketing spend isn’t decreasing, it’s just going elsewhere’: Bain & Co’s leaders
Oct 7, 2024
Rahat Kapur

‘Marketing spend isn’t decreasing, it’s just going elsewhere’: Bain & Co’s leaders

EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, and navigating the balance between creativity and data.

Bain & Company takes on managed services divisions, acquires Australian AI firm Max Kelsen Consulting
Aug 1, 2023
Staff Reporters

Bain & Company takes on managed services divisions, acquires Australian AI firm Max Kelsen Consulting

The strategy firm diversifies its tech and AI offerings with its latest acquisition of Queensland-founded Max Kelsen Consulting.

Bain to acquire APAC arm of venture-building studio Rainmaking
Jul 7, 2023
Staff Reporters

Bain to acquire APAC arm of venture-building studio Rainmaking

Due for completion by the end of this month, the acquisition will bolster Bain & Co.'s innovation and design unit, which already consists of the firm’s venture studio Next, launched in April 2022.

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