beer

May 22, 2025

A rousing speech about making your beer dreams come true

Balter Brewing Co’s cheeky new campaign parodies motivational speeches to remind us all that good beer is within reach.

May 20, 2025

Meet Lemon Man, Cass Beer's new mascot

In its latest work since opening a new Singapore office, GUT unveils a brand platform for Korean beer Cass, spotlighting its lemony range.

May 7, 2025

Heineken trusts Korean football fans with keys to unmanned bars

An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.

Apr 28, 2025

Beach please: Corona crowns world’s best beaches for 100th birthday

In a new platform to commemorate its 100th anniversary, the beer brand expands on its ‘This is Living’ proposition to celebrate sandy beaches and turquoise waters.

Apr 3, 2025

Tiger Beer paints Singaporeans with a broad brush

In a local take of its ‘You Never Roar Alone’ platform, the beer brand manages to reduce Singaporean youth to a group that favours superficiality.

Apr 1, 2025

Heineken wants you to crack open a cold one… for your face?

The beer brand’s latest campaign blends skincare and lager in a smooth, if not surreal, crossover aimed at Gen Z and beauty lovers alike.