The Work Advertising Creativity
Ad Nut
May 7, 2025

Heineken trusts Korean football fans with keys to unmanned bars

An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.

An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.

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