bonsai

JayGrey uses parkour and bonsai 'fails' to promote vodka
May 10, 2012
Staff Reporters

JayGrey uses parkour and bonsai 'fails' to promote vodka

AUSTRALIA - A campaign by JayGrey for Vitek Vodka aims to reach consumers using humorous vignettes about expert vodka distillers who excel at their vocation but shouldn't quit their day jobs because they fail miserably at extracurricular pursuits including parkour, bonsai and taxidermy.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Labubu, the art toy craze and why grown-ups can’t get enough

1 Labubu, the art toy craze and why grown-ups can’t get enough

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

2 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

3 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Why Gut’s Singapore office means so much to the challenger agency

4 Why Gut’s Singapore office means so much to the challenger agency

The return of Donald Trump: What it means for APAC's marketing industry

5 The return of Donald Trump: What it means for APAC's marketing industry

Top 10 fashion brands in Southeast Asia

6 Top 10 fashion brands in Southeast Asia

Is impulse buy on deathbed in Indonesia?

7 Is impulse buy on deathbed in Indonesia?

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

MediaSense buys R3 as it eyes global client opportunities in creative

9 MediaSense buys R3 as it eyes global client opportunities in creative

The Philippines' top 50 brands

10 The Philippines' top 50 brands